We are the next great generation
New magazine devoted to Gen Y launched
Article by: Shoshana Akins
Generation Y. Millennial Generation. Echo Boomers. This demographic can’t even pin down a name for itself, so how can anyone be expected to understand them?
Encompassed in this name-shifting group are those following Generation X, or those approximately 15-35 years old. Fresh, changing, and different than all its predecessors, Gen Y continues to be elusive to all its outsiders. Advertisers, manufacturers, and cultural commentators just want to understand what exactly is going on with them and how this budding generation can be reached. What do they eat? What are they attracted to? What kind of lifestyle do they lead? All of these questions are difficult for baby boomers and Generation X’s to answer due to the extreme changes in culture, entertainment, and society.
Enter The Next Great Generation. No, this is not yet another name for this demographic, but a new blog that is seeking to patch together the breadth of knowledge about Gen Y. Started by Boston-based advertising company, Mullen, The Next Great Generation (TNGG) is an honest and telling amalgamation of articles on topics pertaining to this generation, including opinions and observations on food, life, brands, and, most recently, sex. But the hook of this new medium is that all the staff is between the ages of 18 and 25. The writers, the staff, the editors, the managers. Everyone.


























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