Sports Briefs March 3, 2010
Gold medal game pulls huge numbers
Sunday’s gold medal hockey game between Canada and the United States wasn’t just huge on the ice, but on the airwaves as well. The game, which is being called one of the most exciting and intense ever played by some pundits, was watched by 27.6 million people in the United States and another 16.6 million people in Canada. According to Steve Lepore’s Puck The Media, a blog dedicated to examining the media’s hockey coverage, the game was the most-viewed in Canadian history. Lepore also cited a report by Truth & Rumors’ William Houston, which said that 80 percent of Canadians watched at least some of the game, which was won by Canada, 3-2 in overtime. In America, only two hockey games have ever had more viewers: the 1980 “Miracle on Ice” game between the United States and the Soviet Union, and the gold medal game between the United States and Finland that same year. The game received high ratings locally as well. The Boston area had the sixth-highest market ratings for the game, pulling a 24.1/46 rating on the Nielsen scale. Buffalo came in at number one, with a 32.6/51 rating.






















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